
I recently completed a whirlwind read through of all 7 Harry Potter books in the past 3 months and naturally can’t stop thinking about it. As I’ve been reading the books, I’ve been watching (and re-watching) each of the movies. I’ve been completely fascinated (and sometimes frustrated) how each of the different art directors and directors have chosen to express their visions of the book and the tone of the movie. Watching them all within a short time span really allows to digest the enormous stylistic differences from film to film. As the characters mature, so do the movies and the advertising.
The latest advertising for the just released DVD of Harry Potter and the Half-Blood Prince is no exception. In fact I am completely intrigued by the largest shift in the graphic advertising yet — the introduction of the slanted logo and an extended cropping of the logo off the page. I think this is brilliant!
Not only is the new graphic treatment of the logo an important visual shift but an important symbolic shift. The Half Blood Prince is really where things start to become unsettled in the world of Hogwarts and more specially emotionally, physically and spiritually for each of the main characters. This very simple visual adjustment is a perfect way to express the beginning of upheaval in a world that has to this point remained semi-stable.
I’ve included below the whole series of posters. It’s fascinating looking at shift of tone and styling from movie 1 to 6—something that is clearly apparent throughout the films as well.

Movie 1 - Harry Potter and the Sorceror's Stone

Movie 2 - Harry Potter and the Chamber of Secrets

Movie 3 - Harry Potter and the Prisoner of Azkaban
Here is where things really start to get serious…

Movie 4 - Harry Potter and the Goblet of Fire

Movie 5 - Harry Potter and the Order of the Phoenix

Movie 6 - Harry Potter and the Half-Blood Prince